Interactive Marketing TOWS Analysis

Question: Discuss about the Interactive Marketing for TOWS Analysis. Answer: Introduction This study has aimed to understand the concept of interactive marketing. In this respect, this study has tried to develop a TOWS analysis of innovative digital service of Too Good To Go. Too Good To Go is the popular online food delivery site. This study has tried to take innovations in the market of Singapore. As a result, it can be assumed that the opportunities, which can be experienced by the consumers in the future by using this digital service has been mentioned in this study. In addition, the three cycle marketspace matrix is helpful to identify the pricing strategy and marketing strategy in order to introduce innovative service of Too Good to Go in Singapore. TOWS Analysis In this section, it can be mentioned that the Too Good To Go service providers can initiate the service not to waste foods, which could not be eaten completely by the consumers. In this context, they tried to aware the customers and the restaurant managers that the surplus foods could be collected for the breakfast, lunch or for dinner service. Therefore, the following TOWS analysis is helpful to identify the key performance indicators of the innovative digital service of Too Good To Go. Opportunities Threats Strengths It can be identified that Too good to go helps to the users to order foods through online and the additional foods they tried to collect for further use. According to Im, Montoya Workman (2013), it can be mentioned that there is no shipping cost. As per the statement of Evanschitzky et al ., (2012), although Too good to go service enhances the concept of online ordered food. Although some of the customers do not have faith regarding this innovative service and the business may fail. Weakness In this section, it can be mentioned that the opportunities of the Too Good to Go digital service can minimise the weakness. As it can be stated that the too good to go can reduce the cost of delivery of the foods. The consumers can ordered their foods from the favourite restaurants through Too Good To Go site. In the words of Lin Tan Geng (2013), it can suggest that in order to reduce the cost of service of Too Good To Go, the government of Singapore allows the consumers to place order without charging the internet cost. From the above table it can be observed that in case of strength and opportunities, the consumers able to avail the service of Too Good To Go in terms of lower rate. In addition, the service takers can easily place the order. In addition, the innovation can effectively reflect the service takers and they can make online shopping at the same time. This will effectively enhance the innovative service of the Too Good To Go and the consumers are willing to avail this updated service. On the other hand, in case of strength and threats section, it can be seen that the users require to have internet connection. In addition, the readers also need to have electronic gadgets or laptop or mobile phone. Furthermore, the government needs to focus to minimise the cost of internet. Cycle Marketspace Matrix In this context, it can be stated that in case of launching of new product such as innovative service of mail online in the market of Singapore, the 3 cycle marketspace matrix is helpful to create the blue ocean opportunity of the innovative service. Relationship stages Categories of levers KPIs Awareness Exploration Commitment Dissolution Product (ebook service) Consumers are willing to take the innovative service of digital service of Too Good To Go, which will be going to launch in the Singapore market. Based on the service innovation, it can be predicted that the innovative product will be successfully explored in the market. As per the statement of Miller (2012), the organisers of Too Good To Go service tried to keep their commitment in order to acquire the greater market share. In this context, it can be mentioned that as the new and innovative service of Too Good To Go will offer to the users some additional extra features. Price It can be predicted that with the launching of new innovative service, the price of the new service will be higher compared to the previous service. Although, the price of the service will be higher, the users will like to take the service in order be updated with the technology. As per the commitment, the price of the new technology will not be too high, that the customers will not be able to purchase. The price of the product will be different from the previous. Communication Greater communication can enhance the sale of the services. With the proper communication, it can anticipate that the service of the product will be explored. In this purpose, the commitment regarding the innovative service of the product will be maintained. It will be more beneficial to communicate with the customers to mitigate their concern regarding the product. Community Advertisement and marketing to the community will enhance the sales of the product. The service will be highly explored in the market. As per the commitment, the product innovations will allow the users to get different services at the same time such as online food order and reduce the waste of foods. Reduce the concern of the community regarding this new service. Distribution After analysing the market scenario, the organisation will try to enhance the distribution process. This service will try to explore their business in the global market. With the increase the distribution, it can be predicted that the blue ocean opportunity will be acquired for the business. As per the prediction, after fulfil the commitment, it can be stated that the sale of the service will be increased. Ryan (2014) mentioned that there will arise the dissimilarity between the prediction and the actual sales of innovative service of Too Good To Go. In case of launching of new service, the awareness can be discussed that with the rise in time, the people are looking for the service of Too Good To Go (Royle Laing, 2014). Moreover, it has been mentioned that the new service allows the readers to surf internet, making online shopping along with the placing of inline foods. Therefore, the consumers concern about the innovative service. On the other hand, in case of dissolution regarding the product it can be stated that there is dissimilarity between the previous product and the new launching product. Summary After analysis the 3 cycle marketspace matrix, it can be observed that after launching of new service of Too Good To Go, the price of the product will be higher (Slater, Mohr Sengupta, 2014). On the other hand, in this connection it can be mentioned that in order to update with the new technology, the users will also willing to take the service. As a result, from the above analysis it can be seen that to explore the market in Singapore, the company enhance the distribution. This will effectively increase the sale of the service and the country will be technologically updated (Taken Smith, 2012). Conclusion This study is helpful to identify market exploration after launching of new service such as too good to go. In this purpose, the TOWS analysis is helpful to identify the features of this service. After that 3 cycle marketspace Matrix tried to establish the blue ocean opportunity of the business. References Evanschitzky, H., Eisend, M., Calantone, R. J., Jiang, Y. (2012). 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